At TheTake, we are dedicated to giving television viewers immediate access to the products they discover in the content they love. This means we are constantly focused on reducing the friction between inspiration, identification and purchase. Our mission starts with solving a user problem and ends with unlocking billions of impressions for brands and retailers.
We use our powerful AI to automatically detect when and where people and products appear in each frame of your video.
Next, we use our proprietary AI visual search engine to identify exact and similar matches for detected products from TheTake’s database of over 80 million products.
Each match is then optimized across our merchant partner network in order to maximize publisher ROI for the duration of the video’s published life.