Bringing TV to Life
Contextual, time-synced features, including Shopping, Social, Polling, Betting, Stats, Ticketing, & more
Solutions for the Whole Industry
Live in 23M+ Smart TVs Across the US & UK
Streaming
Engage viewers and maximize ARPU with interactive experiences that create new advertising opportunities
CTV
Stand out with a differentiated feature set and unlock new viewership insights and revenue streams
Brands
Get out of the crowded ad pod and meet viewers in the moment, with hyper contextual placement in premium long-form content
How it Works
TheTake’s metadata management team leverages our proprietary toolset and RAG based AI tagging agent to identify ~1,000 products per hour of content from our database of tens of millions of products.
Content Ingestion
Live video streams and content libraries feed into our metadata cloud with low latency ahead of processing
Metadata Generation
Proprietary AI paired with expert QC identifies the people and products appearing within the content
Interactive Interface
Users access the metadata through an intutive interface seamlessly integrated in CTV and streaming environments
